I think we all have our morning interwebs routine. I know I have mine. You know, hop on Facebook to get my Mafia Wars on, check my GMail account, read a few of my friend’s blogs, curse at myself for not updating my own, etc. But this morning I was looking for something new. By chance I came across this site Yours Truly (via SOHH.com) because they had a feature on one of my favorite new emcees, Yelawolf. So admittedly I visited their site out of pure standom but found it to be pretty dope in its own right. The idea of their site is not the most novel one but they have somewhat of a Duepayer mantra themselves with their sole focus being to excavate and celebrate great music/musicians. It reads as follows:
YOURS TRULY exists at the intersection of creator and consumer. One the one hand we’re fans: melody thirsty, hit happy, riff rabid fans in constant search for music that matters. On the flip side, we’re filmmakers, photographers, designers and storytellers with shared passions and a simple mission: to discover and document, celebrate and interrogate, capture and catapult the singers, screamers, writers and rhymers whose craft without question demands our affection.
Now that’s something I think that most of us can relate to. “Us” being most of the people in my circle given the fact that we’ve been working in the entertainment business for a while now. Its a dirty game that tends to jade you and make you forget about your first true love: the music. We all share the struggle of trying to find that balance between creator and consumer and not allowing our love to be soured by the fcukery that takes place behind the scenes. At the end of the day we are still music lovers but find it hard to go out and search for it given the oversaturation of wackness flouding our ears and inboxes. So its nice to find a site where they curate that experience for you. The idea isn’t the most novel one – Creative Control *cough, cough* – and the site itself is a definite nod to MTV, almost to the point where I thought they were affiliated somehow, but the quality of their work helped me get over any perceived shark-biting. The videos are short and sweet and cover a fairly wide range of artists from different genres. They all give you just enough of a peek into each artists lives to entice you to search for more. Here are some of my faves…
Yelawolf :: The Boy Who Cried Wolf
Grillade – Remain The Same
Chromeo – Don’t Walk Away
Site URL: http://yourstru.ly